February 14th, 2011 
Mary Hladio 
Job Satisfaction
An empirical investigation into organizational commitment to corporate vision and employee satisfaction was carried out using two successive surveys of roughly 900 workers of a high-tech robotics company.
A poll was held following development of a corporate vision statement and communication to employees to examine employees’ perceived organizational commitment to the vision and their satisfaction with their organization.
Factor analysis was executed for participants’ responses to corporate vision items, and three factors emerged:
- Employee commitment
- Departmental management commitment
- Vision outcomes
Among the hypotheses tested was that employee organizational satisfaction will be more favorable when employees have a greater degree of understanding about the vision statement and when employees have a greater perceived co-worker commitment to the vision.
The research upholds a correlation between employee poll responses to corporate vision, department management to vision, and employee satisfaction. The highest correspondence to organization satisfaction was relevant to the factor of vision outcomes.
A follow-up survey was performed within a year, and data analyses demonstrated consistent correspondences over time.
Source: International Journal of Management (12/10) Vol. 27, No. 3, P. 421 Slack, Frederick J.; Orife, John N.; Anderson, Fred P.
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I was cleaning out some bookcases and found an old copy of “Fish” that I took the time to reread. It is about how the world famous Pike Place fish market in Seattle motivates their employees and how a fictional manager learns their concepts to turn around a poor performing department at an “insurance” company.
To your point about corporate vision – she tells them straight that their department has a bad reputation for poor customer service and they must change because other departments in the company rely on them — and she shows them how in a non-threatening manner. Worth rereading again.
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