Workers Agree: Company Culture Matters

A recent survey by Randstad found workers believe that having a strong corporate culture is essential to counteracting the slumping employee morale that has taken hold at some companies in the wake of the recession. The 1,008 workers who took part in the survey said having a stronger corporate culture is the single biggest factor that could counteract the lower morale, with two-thirds saying efforts aimed at building trust among work groups are an essential ingredient in an organization’s long-term success. The survey also asked workers what they thought was the best corporate culture. Thirty-eight percent said their ideal corporate culture consists of little hierarchy and lots of teamwork in achieving company objectives. Another 18 percent said their ideal company culture focuses on procedure and bureaucracy. In addition, the survey found that 69 percent of respondents said employee attitudes are critical to having a strong corporate culture, while 64 percent said the same about effective management. Eileen Habelow, Randstad’s senior vice president of organizational development, said while the elements that contribute to a strong corporate culture are different in each organization, there are consistent characteristics across all strong cultures. Among them is the use of incentive and training programs to build morale, the use of mission and vision statements to clearly define values, and strong leaders who set the tone at the company and empower others.

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