How to Improve Communication within Your Organization

Blitz Strategy

What is your communication strategy?

It’s mid-season in the NFL.  Where first year coaches are winning and rookie quarterbacks are making a huge impact.

CEO’s looking to improve communication within their organization and enhance employee engagement can adopt an easy-to-use communication blitz strategy of their own.

Ultimately, it can help the organization communicate comprehensively and release proactive messages to help manage any ongoing change.

  1. Senior leaders develop a succinct, short message; divide themselves into groups; and go out into the work areas of the supervisors to discuss the message, receive feedback, and check for retention.
  2. The supervisors meet with their employees in small groups and deliver the same message — the goal in this step is to have 40 percent retention, meaning that 40 percent of the employees can clearly articulate the message.

It is important for leaders to document how well their employees retain the message, and leaders must be careful not to measure the success of their communication based on their point of view. There are always opportunities to improve the effective delivery of a message, and the only way to avoid assumptions of retention is to monitor retention with the receiver.

Patricia Landry, who led the manufacturing excellence implementation at the Noranda Alumina processing plant in Gramercy, La., over the last couple years, says making communication clear and concise during a big project is the single most important factor in the implementation of change. Developing a blitz strategy for Noranda, where communication is not a strength, allowed the leaders of the company to focus on their audience, understand how to communicate the specifics of the project, and keep things simple. Most of the feedback was positive, and Landry says the company plans to use the blitz strategy in the future.

Looking for a way to increase productivity and communication within your company?  Call a senior consultant with Ember Carriers at (513) 984-9333 for a 30-minute complimentary consultation to discover how to FUEL your business communications.

Reliable Plant (09/01/11) Mikes, Joe; Landry, Patricia


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